How to achieve volume growth in the next era of CPG
Content Hub
Find out how major manufacturers can regain the momentum - and why product experience and dynamic product portfolios will become key battlegrounds. Nick Graham, former Head of Insights and Analytics at Mondelez and PepsiCo, shares his perspective and actionable strategies for staying ahead.
Key takeaways:
New consumer insights from social listening and AI-powered chatbots.
First look at the 'World’s Greatest Discovery Brands', as voted for by consumers.
Expert assessments on how we kick-start volume growth.
Fresh thinking on how CPG companies can innovate more efficiently.
Resources
World's Greatest Discovery Brands
We ranked global and regional brands according to consumer perceptions of how well they excel at facilitating discovery of new experiences across food, beverage, household, and personal care categories.
Social Listening
What are people talking about within a particular topic or category? For example, sustainability, sugar, no & low alcohol, nootropics, inflation. We go beyond social media ‘likes’ and immerse ourselves in the human experience. We make the most of social data as a rich, spontaneous, story-led source of insight. We then dive deeper into the rich consumer-generated data, using qualitative analysis to extract the insights that drive their behavior and preferences. Find out more by downloading our social listening factsheet below.
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Latest Blogs
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Q.Bot: Qualitative Exploration at Scale
Find out how Q.Bot, our AI powered chatbot can revolutionize your approach to consumer insights.
Get qualitative depth at a quantitative scale through a unique blend of rich insights and broad reach - allowing you to make informed strategic decisions.
Get 4x richer, more nuanced insights by engaging consumers in AI-powered conversations that adapt to each consumer and prompt meaningful feedback.
The power of human-like interaction: Engage participants in a way that fosters honesty and openness and uncover the insights that truly matter to your brand.
Get in touch
This is just the tip of the iceberg. Whether you'd like more questions answered, or you're looking for an in-depth workshop with your team to explore implications for your category, get in touch below. Let's collaborate and drive your brand's appeal.