New research has uncovered a fascinating array of factors influencing why tomorrow's shoppers are more inclined to choose the latest innovations. These fundamental changes in consumer behavior will push consumer brands to innovate and adapt even more rapidly.

In this download we rank global and regional brands according to consumer perceptions of how well
they excel at facilitating discovery of new experiences.

We've uncovered the answered to three main questions:

What is the role of new experiences in people's lives?

 What are the modern drivers of trial for new products?

Which brands and products are perceived to be doing this well, and why?