In the face of economic crisis, shrinking budgets, and tech solutions that promise the world, how can FMCG brands optimize their research spend and get more from their insights?

The MMR Academy is returning in 2023 to bring world-class sensory and consumer research training to our clients, sharing the essential skills that are vital in today's climate. In this session, we will be looking at the optimal cost-saving reformulation strategies in FMCG as well as sharing the key tips, tricks and watch-outs when looking to commission technology powered research projects.

You will learn:

• How to prioritize spend in the face of decreasing budgets and resources
• Considerations to be mindful of when making changes in response to cost pressures
  
• How to use tech as a facilitator for efficiency - and know when a solution is promising more than it can deliver
  
• How to benefit from the right consumer inputs whilst maintaining the need to make accurate decisions, fast
  
• How to work closely with consumers in today's economic climate
  
  

This is your opportunity to share and discuss with your peers the key challenges facing the industry, as well as step back and reflect on what the economic climate means for your brand or product.

Register now and reserve your free seat by completing the form on the right. 

Please note: this event was previously due to be held in person but has moved online due to public transport strikes.