---
title: NOVA @ MMR Research | SSP Conference Presentation 2022
image: https://info.mmr-research.com/hubfs/NOVA%20SEO%20Background%20Image.jpg
---

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# AR humanizes quant: increasing verbatim length by over 75%

## Did you miss us at the 2022 SSP Conference?

Don't worry - we've got you covered. Alexandra Kuzmina, NOVA consultant, revealed ground-breaking research findings at this year’s SSP Conference on the use of AR ‘holograms’, demonstrating how verbatim length increased by over 75%. Catch up on the findings, and the hurdles to watch out for, below.

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