Value. Decoded.

What will Gen Z pay more for, and why?

Gen Z has come of age, bringing a different set of values and perspectives. We set out to understand how brands can win a greater share of this cohort’s spending power – in mainstream and premium sectors.

Join us live on November 1st with guests from Huxly as well as Liz Forristal, Head of Insights Europe at MARS Food, to hear the UK research findings and discover:

New ways for brands to tackle the threat from private label

Fresh insight on how to drive relevance and delight the savviest shoppers

Advice on communications, claims, pricing, and product experience