The NOVA Partnership Initiative

Hear about the latest tech updates and gain exclusive access to pilot projects in consumer and sensory research


When tech suppliers make bold promises, how do you tell the difference between hype and genuinely viable research methods and tools?

Here at NOVA, MMR's in-house tech innovation team, we explore new market research tech opportunities with a core drive to uncover the technology that makes a difference to the quality and depth of consumer insight, avoiding ‘tech for tech's sake'.

The future is in your hands. Put the risk in ours and join the NOVA Partnership Initiative for the latest tech updates and exclusive access to pilot projects.

Sign up for the NOVA Partnership Initiative 


“We were impressed by the AI and NLP capabilities that enabled identifying themes and quickly getting broad consensus on the different individual opinions expressed as well as real time analysis at the click of a button. We see the AI-powered focus group as a powerful research tool that is fit for the future.”

- Nick Naumann, Director, International Marketing & Brand Management, Carmex