We get it.
Consumer insight often becomes diluted through the internal processes between your R&D and Marketing teams - leaving you with comms that fail to encapsulate the full product experience.
But we've developed a solution. Sensory Story. Empowering the vital transition from insight to action with your comms and claims, bringing your R&D and Marketing teams together when it matters most.
This is your opportunity to generate effective customer communications at speed, perfectly aligned with the product experience.
So how does it work?
Fill out the form to find out more about this new solution from MMR Research and our creative sister company Together.
Download the Sensory Story factsheet
“It was great to work with you and your team. Your support and your quick reaction in creating “names” and “concepts” live, based on the consumers’ comments, were much appreciated. You proved to be a reliable research partner. I would love to work with you again in the future.”
Global Market Research Manager
MMR have been deconstructing product experiences to identify FMCG brands’ salient sensory attributes for years (some may say we're famed for it).
And we now not only identify the unique, standout or memorable sensory attributes of your product - with Sensory Story, we incorporate this insight into brands’ core proposition, marketing communications, and tone of voice so you can experience:
- Earlier alignment between internal stakeholders
- Complete clarity on comms and claims that align with the expected product experience
- Improved communication between R&D and Marketing teams
- Real-time co-creation and consumer validation
Are you ready to power-up the alignment between your comms, claims, and the expected product experience? Download the factsheet to find out more and get in touch with MMR today.