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Future-Proofing Product Innovation: Integrating AI and Sensory Science 

EuroSense 2024, Hall 6 on Monday 9th September at 7:30am

We're shaping the future of product experiences, taking innovation beyond liking, and integrating the latest of AI technology in sensory science in real-world applications with Product Hub. 


Join our team of experts and learn from our experience as we take you under the hood of Product Hub and Sensory Portait to showcase a real-world practical application of AI in sensory science. 

Alex, Product Manager at Product Hub will walk you through the software development journey at MMR and how we use agile principles to quickly brainstorm, validate, build, test, and iterate solutions. More, we will explore how we work with researchers and subject matter experts to develop new technology and validate its uses and application in real world research settings. As an example, Dr Phiala, Sensory Experience Director at MMR, will dive deeper into how we built our LLM-powered sensory vocabulary development solution, using expertise from the sensory and the AI engineering world. 

Dive into Sensory Portrait, MMR’s AI-powered solution for Product Hub, and learn how it accelerates sensory vocabulary calibration, ensuring quick and accurate sensory profiles.

Discover the capabilities and limitations of AI in addressing both new and traditional challenges and explore the new opportunities it unlocks for the industry. 

Our online guest speakers will also discuss the pivotal role that Product Hub is playing in pioneering product research, including our innovative use of Large Language Models to enhance the agility of lexicon generation in sensory profiling. 

Join us from 7:30 and we’ll make sure breakfast snacks and refreshments are available! 

Join the workshop

Phiala 2

Dr Phiala Mehring
Sensory Experience Director
MMR Research

Alex D

Alex Dobromir
Product Manager
Product Hub

Dan J

Dan Jenkins
Global Head of
Product Hub