Functional Future
A series of webinars on October 20th
9am-12.30pm ET / 2-5.30pm BST
We're thrilled to announce our latest - and biggest ever - half-day of virtual events, Functional Future.
On Wednesday 20th October at 9am ET, we go live with insight and expertise in functional food, drink, and personal care, revealing brand new research into the behaviors and priorities of the health-conscious consumer. Find out more below.
This event has now ended. Recordings will be available soon.
Functional Future: the main event!
October 20th, 2-3pm BST / 9-10am ET
Brand new global research has revealed high consumer interest in products claiming to support mental health, immune health, anxiety and more. From mushroom extracts and vitamin supplements, to calming beverages and probiotic snacks, diet and lifestyle personalization is driving the future of CPG innovation. We'll be exploring this extensive new research live on October 20th, along with a deep-dive into:
- Driving factors behind a new focus on functional
- Categories with most to gain, and those that must try harder
- Consumer perceptions of 30 functional claims
- Sensory evaluations of recent innovative products
- The packs and products that are rated effective by consumers
Developing Winning Claims
Oct 20th, 3.15-3.45pm BST / 10.15-10.45am ET
How can brands leverage hot topics and tap in to consumer motivations when developing compelling claims in functional food, drink, and personal care?
In this seminar, you’ll discover more about:
- Brand new research in to how consumers perceive over 30 current claims around functional product benefits
- Our cutting edge qual & quant hybrid approach that fast tracks claims development through consumer co-creation
Join our team of research experts and uncover opportunities to fast track your claims development, so you get it right first time.
Hosted by: Luisa Gibbons (Global Head of Product at MMR Research)
Designing Better Products
Oct 20th, 4-4.30pm BST / 11-11.30am ET
Which functional products are really hitting the mark when it comes to being memorable within their categories? And how exactly are they doing this?
In this session, our sensory experts pick apart how functional products speak to consumers through the power of their sensory assets, and how they achieve differentiation and high memorability.
You'll leave with:
- Key tips on how to use sensory semiotics to create convincing consumer experiences
- Next steps to increase your brand/product credibility
- Direction on how to command a premium price point
Hosted by: Sam Hammond (Senior Sensory Qual Research Executive) and Caitlin McLean (Sensory Qual Associate Director)
KICR: Power of Ingredients (Panel Discussion)
Oct 20th, 4.45-5.15pm BST / 11.45am-12.15pm ET
In this show, a lively panel from MMR’s sister company KICR Innovation will be exploring brand new consumer research in the functional space, and considering the key opportunities that it supports. This is your chance to ask any burning questions on today's content!
What are the most powerful ingredients serving people’s top health priorities? How can major brands capitalize on the efforts of highly premium brands on the edges of functional food and beverages? What product formats could define the next era of our functional future?
Guaranteed to make you think, grab your Lion's Mane Coffee and join us live.
Nova Partnership Initiative
Oct 20th, 5.15-5.30pm BST / 12.15-12.30pm ET
Nova is MMR's dedicated tech innovation team. Focused on uncovering and pressure-testing new and exciting tech capabilities within market research, Nova specializes in improving the way you interact with and learn from consumers.
In this session, we invite you to discover and join the Nova Partnership Initiative so you can gain exclusive access to:
- First refusal for pilot studies and experiments to be at the cutting edge of new capabilities
- Unlimited access to the team, to tap into their expertise and experiences
- The ability to influence what we look into next
- A quarterly newsletter identifying the latest trends in tech innovation and keeping you up to date with all our latest projects
Want to find out more and stay ahead of the curve in tech developments? Reserve your spot for this informative session on October 20th.
