--- title: New Beauty Frontiers - Growth Spaces Quarterly | MMR Research description: Understand where beauty is heading next through evidence-led consumer insight. This eBook explores the forces shaping the future of beauty, and its glow-up. image: https://info.mmr-research.com/hubfs/GSQ5%20E%20book%20Mockups%20asset%201%20png-1.png --- Sample the eBook 👇🏻 [![Growth Spaces Quarterly - New Beauty Frontiers Sample Cover](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide1.png?width=1200&length=1200&name=Slide1.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form) [![Growth Spaces Quarterly - New Beauty Frontiers Sample](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide2.png?width=1200&length=1200&name=Slide2.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form) [![Growth Spaces Quarterly - New Beauty Frontiers Sample](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide3.png?width=1200&length=1200&name=Slide3.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form) [![Growth Spaces Quarterly - New Beauty Frontiers Sample](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide4.png?width=1200&length=1200&name=Slide4.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form) [![Growth Spaces Quarterly - New Beauty Frontiers Sample](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide5.png?width=1200&length=1200&name=Slide5.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form) [![Growth Spaces Quarterly - New Beauty Frontiers Sample](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide6.png?width=1200&length=1200&name=Slide6.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form) [![Growth Spaces Quarterly - New Beauty Frontiers Sample](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide7.png?width=1200&length=1200&name=Slide7.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form) [![Growth Spaces Quarterly - New Beauty Frontiers Sample](https://19715279.fs1.hubspotusercontent-na1.net/hub/19715279/hubfs/Slide8.png?width=1200&length=1200&name=Slide8.png)](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#form)   # Growth Spaces Quarterly: New Beauty Frontiers ### Evidence-based opportunities, supporting growth. [Get my eBook now](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers#gsq5-ebook-download) Beauty is not slowing down, it's glowing up! Driven by new rituals, rising expectations, and consumers redefining what “value” really means. In this edition, beauty distils the signals shaping the next wave of opportunity, helping brands move beyond surface-level trends to uncover where meaningful growth will come from next.   # Download the full eBook ## Where beauty's next growth will come from #### If you’re responsible for shaping future portfolios, this eBook provides a clear lens on what matters most to beauty consumers, and where growth is most likely to come from. ![moev Scalp Treatment tool | MMR Research](https://info.mmr-research.com/hubfs/GSQ5%20Landing%20page%20thumbnails.png "moev Scalp Treatment tool | MMR Research") #### From Products to Rituals Our beauty-focused report explains what’s happening in the world’s most talked-about category. Packed with insights, ideas, and innovations, we show you that growth is still out there. ![Geltor biotech collagen supplements | MMR Research](https://info.mmr-research.com/hubfs/3-Jan-16-2026-09-08-49-3810-AM.png "Geltor biotech collagen supplements | MMR Research") ## Value Beyond Price In an increasingly premiumised category, value is being redefined. Discover how efficacy, experience, trust, and purpose now shape willingness to pay, and what that means for portfolio strategy. ![Hi!papa Gen Alpha targeted sunscreen | MMR Research](https://info.mmr-research.com/hubfs/5-Jan-16-2026-09-09-07-5019-AM.png "Hi!papa Gen Alpha targeted sunscreen | MMR Research") #### Growth Spaces You Can Act On We translate cultural shifts and behavioral insights into clear growth spaces, helping teams identify where to innovate, optimize, or reposition with confidence.   ## Give your insights a makeover, schedule a free glow-up session with us.  Join us for a conversation about the forces shaping tomorrow’s beauty market, and uncover how these insights could translate into meaningful growth spaces for your brand. ## "As we fast-forward into the next era of beauty, sensory characteristics will increasingly play a functional role – from calming stress to reinforcing trust and efficacy." ## Andrew Wardlaw Chief Ideas Officer | MMR [Get the full report](https://info.mmr-research.com/growth-spaces-quarterly-new-beauty-frontiers?hsLang=en#gsq5-ebook-download) ## More Growth Spaces available! #### Curious to learn about the shifting consumer behaviours that are shaping other CPG categories? #### Explore our in-depth research on: [Alcohol](https://hubs.la/Q03_FQ1W0), [Health](https://hubs.la/Q03_FQnl0), or [Snacking](https://hubs.la/Q03_FQD20). ## More Growth Spaces available! Curious to learn about the shifting consumer behaviours that are shaping other CPG categories? #### Explore our in-depth research on: [Alcohol](https://hubs.la/Q03_FQ1W0), [Health](https://hubs.la/Q03_FQnl0), or [Snacking](https://hubs.la/Q03_FQD20). © 2026 Copyright: [MMR Research](https://www.mmr-research.com/) - [Privacy Policy](https://www.mmr-research.com/privacy-policy) - [Cookie Policy](https://info.mmr-research.com/cookie-policy?hsLang=en)