--- title: MMR Research | IIEX Europe 2024 description: Discover what we'll be sharing at IIEX Europe, 2024. image: https://info.mmr-research.com/hubfs/Global-product-testing_linkedin.jpg --- ![IIEX Europe](https://info.mmr-research.com/hs-fs/hubfs/IIEX%20Europe.png?width=500&height=281&name=IIEX%20Europe.png "IIEX Europe") See you in Amsterdam on June 25th-26th 2024, for the launch of our new product testing platform, [Product Hub](https://discover.theproducthub.com/?utm_campaign=M_CO_IIEXEurope2024&utm_source=Website&utm_medium=texthyperlink&utm_term=producthub&utm_content=IIEX2024InfoPage&hsLang=en). Come and say hello at booth #20! [Register for IIEX](https://www.greenbook.org/events/iiex-europe/register?promo=Sponsor30) Use code "Sponsor30" for 30% off tickets ## Tuesday 25th June 3:55pm - 4:15pm, GMT+2 Product Hub  x  Jade & Joy Taking Inner Beauty to the Next Level with Collagen Bars *The Blue Stage* This session explores Jade and Joy's launch of Collagen protein bars, facilitated by Product Hub, a [next-generation product research platform](https://discover.theproducthub.com/?utm_campaign=M_CO_IIEXEurope2024&utm_source=Website&utm_medium=texthyperlink&utm_term=nextgenplatform&utm_content=IIEX2024InfoPage&hsLang=en) powered by MMR. We'll discuss how leveraging product intelligence through Product Hub not only pioneered this edible beauty innovation but also secured retailer buy-in, demonstrating the importance of agility in capitalizing on emerging trends. Key takeaways:  Sensory experience is key to unlocking functional benefits  Smart product experience data drives retailer support for breakthrough innovations in new categories  Adopt startup innovation practices and rapid consumer response to tap into emerging trends [![Product Hub Logo](https://info.mmr-research.com/hs-fs/hubfs/logo-1-3.png?width=206&height=80&name=logo-1-3.png "Product Hub Logo")](https://hubs.la/Q02yfqLN0) [![Jade and Joy Logo](https://info.mmr-research.com/hs-fs/hubfs/Jade_and_Joy_Screenshot-removebg-preview.png?width=266&height=80&name=Jade_and_Joy_Screenshot-removebg-preview.png "Jade and Joy Logo")](https://jadeandjoy.co.uk/) ## Wednesday 26th June 11:30am - 11:50am, GMT+2 Nova  x  GOSH! Food Synthetic Sparks: Accelerating R&D with AI Personas *The Green Stage* GOSH! Food and MMR have teamed up to investigate the impact of emerging technologies, focusing on synthetic AI personas, on early-stage R&D. This presentation will cover the insights from our cutting-edge experiment, examining if and how these AI-generated personas can streamline the ideation process. Key takeaways:  Can AI Personas be used as ideation catalysts?  What are the key limitations of using AI Personas?  Recommendation for using AI Personas in Innovation [![NOVA Logo](https://info.mmr-research.com/hs-fs/hubfs/NOVA_CMYK_Orange-3.png?width=255&height=60&name=NOVA_CMYK_Orange-3.png "NOVA Logo")](https://hubs.la/Q02yfrDc0) [![Gosh Food Logo](https://info.mmr-research.com/hs-fs/hubfs/Gosh_Food-removebg-preview.png?width=186&height=60&name=Gosh_Food-removebg-preview.png "Gosh Food Logo")](https://goshfood.com/) 4:35pm - 4:55pm, GMT +2 Annandale Distillery  x  Huxly  x  MMR Bottling a Celebrity: Designing for Consumer Authenticity *The Blue Stage* Follow the creation of a new whisky from renowned Scottish actor James Cosmo and Annandale distillery.  Learn how groundbreaking consumer research distilled James’ iconic persona, transforming it into a whisky with authenticity and character—redefining the art of brand creation. Key takeaways:  The importance of consumer authenticity when creating a brand to stand the test of time  Techniques that unveil the critical insights behind a brand story that truly connects  The importance of a fluent experience between brand, celebrity and product to maximise success [![Annandale Distillery Logo](https://info.mmr-research.com/hs-fs/hubfs/Annandale_Distillery-removebg-preview-1.png?width=235&height=100&name=Annandale_Distillery-removebg-preview-1.png "Annandale Distillery Logo")](https://hubs.la/Q02yfsd90) [![MASTERLOGO\_MMR\_Red](https://info.mmr-research.com/hs-fs/hubfs/Huxly%20Global/MASTERLOGO_MMR_Red.png?width=217&height=80&name=MASTERLOGO_MMR_Red.png "MASTERLOGO_MMR_Red")](https://hubs.la/Q02yfswt0) [![MMR\_Logo\_Purple\_hi-res](https://info.mmr-research.com/hs-fs/hubfs/MMR_Logo_Purple_hi-res.png?width=80&height=80&name=MMR_Logo_Purple_hi-res.png "MMR_Logo_Purple_hi-res")](https://hubs.la/Q02yfznZ0) ## **Get in Touch** © 2026 Copyright: [MMR Research](https://www.mmr-research.com/) - [Privacy Policy](https://www.mmr-research.com/privacy-policy) - [Cookie Policy](https://info.mmr-research.com/cookie-policy?hsLang=en)