See you in Amsterdam on June 25th-26th 2024, for the launch of our new product testing platform, Product Hub. Come and say hello at booth #20!
Use code "Sponsor30" for 30% off tickets
Tuesday 25th June
3:55pm - 4:15pm, GMT+2
Product Hub x Jade & Joy
Taking Inner Beauty to the Next Level with Collagen Bars
The Blue Stage
This session explores Jade and Joy's launch of Collagen protein bars, facilitated by Product Hub, a next-generation product research platform powered by MMR. We'll discuss how leveraging product intelligence through Product Hub not only pioneered this edible beauty innovation but also secured retailer buy-in, demonstrating the importance of agility in capitalizing on emerging trends.
Key takeaways:
Sensory experience is key to unlocking functional benefitsSmart product experience data drives retailer support for breakthrough innovations in new categories
Adopt startup innovation practices and rapid consumer response to tap into emerging trends
Wednesday 26th June
11:30am - 11:50am, GMT+2
Nova x GOSH! Food
Synthetic Sparks: Accelerating R&D with AI Personas
The Green Stage
GOSH! Food and MMR have teamed up to investigate the impact of emerging technologies, focusing on synthetic AI personas, on early-stage R&D. This presentation will cover the insights from our cutting-edge experiment, examining if and how these AI-generated personas can streamline the ideation process.
Key takeaways:
Can AI Personas be used as ideation catalysts?What are the key limitations of using AI Personas?
Recommendation for using AI Personas in Innovation
4:35pm - 4:55pm, GMT +2
Annandale Distillery x Huxly x MMR
Bottling a Celebrity: Designing for Consumer Authenticity
The Blue Stage
Follow the creation of a new whisky from renowned Scottish actor James Cosmo and Annandale distillery. Learn how groundbreaking consumer research distilled James’ iconic persona, transforming it into a whisky with authenticity and character—redefining the art of brand creation.
Key takeaways:
The importance of consumer authenticity when creating a brand to stand the test of timeTechniques that unveil the critical insights behind a brand story that truly connects
The importance of a fluent experience between brand, celebrity and product to maximise success
