As “clean label” becomes a decisive factor in infant formula choice, this research went beyond claims to define what “clean” truly means to parents. By combining trend analysis, in-home sensory journeys, expert sensory mapping, and co-creation workshops, the team uncovered the sensory, packaging, and emotional cues that most strongly signal “clean.”

For companies with global sensory programs, it is essential to standardize and align sensory methodologies across regions to ensure the reliability and comparability of results. This alignment requires consistent sensory language.

Chemesthetic sensations like cooling, warming, numbing, and tingling are central to the user experience of OTC topical pain relief creams. This study mapped the sensory “journeys” of 10 commercial products using descriptive analysis at seven time points, revealing key differences in sensation intensity, onset, and duration.

In the competitive landscape of consumer goods, uncovering novel product or flavour ideas
requires a deep understanding of consumer insights and emerging trends. The complexity of consumer behaviour, the rapid evolution of preferences, and the limitations of traditional insight processing often result in incremental rather than breakthrough innovations

This poster explores how the number of trained panelists affects the robustness of sensory data across multiple product categories and levels of product difference. Findings show that while a minimum of eight panelists generally ensures reliable outcomes, the optimal size depends on product similarity, highlighting opportunities to tailor panel sizes for efficiency without compromising data integrity

This forward-looking work introduces cutting-edge methods reshaping product experience research. From AI-powered personas to virtual moderators, the poster outlines how early signals in technology and consumer behavior can be turned into actionable opportunities. It equips brands with the frameworks and mindsets needed to future-proof their insights in a rapidly evolving landscape