MAKING IMPACT
ELEVATING THE ROLE OF PACK
81% of global marketers claim that capturing people's attention is their top priority. With consumers' attention being fragmented by various information and media, effectively conveying brand messages has become challenging. Against this backdrop, attracting consumer attention and offering them a unique sensory experience has become paramount for brands.
-1.png?width=200&height=221&name=MicrosoftTeams-image%20(140)-1.png "MicrosoftTeams-image (140)-1")
IPIF Special Guest Speaker
Wanni Xu
Sensory Director
MMR Research
MMR will be attending the International Packaging Innovation Forum (IPIF) in Shanghai on October 14th.
We delve deep into three major realities: the low attention economy, the rise of store brands, and the heightened expectations for experiences.
We will share how successful brands can harness the power of the senses, such as sound, appearance, aroma, and texture, to help you create a profound emotional connection with consumers.
Generation Z, the first to grow up in a world saturated with social media, has elevated expectations for experiences. Wanni's presentation will provide brands with key actionable insights on how to capture the attention of Gen Z, establish value perceptions, and offer an enhanced consumer experience.