The Joy Imperative: Designing Breakthrough Product Experiences

Unlock the art and science behind creating products that captivate, connect, and inspire. In a world where consumers are inundated with choices but starved for meaningful, joyful experiences, what makes a product truly stand out?

Join us for an energizing, hands-on workshop that will leave you inspired, informed, and equipped to design breakthrough product moments that linger in memory and drive loyalty.

As we navigate the Discovery Era, where curiosity and impulse dominate consumer behavior, you’ll learn evidence-based strategies to innovate boldly, spark excitement, and drive business growth. Through hands-on exercises and real-world examples, this session delivers actionable insights to help you design products that resonate deeply, inspire loyalty, and generate lasting impact.

Whether you’re a product innovator, sensory scientist, or marketing expert, this workshop will equip you to elevate your products from functional to unforgettable. Don’t miss your chance to transform your next idea into a breakthrough experience. 

Breakfast included!