We're shaping the future of product experiences, taking innovation beyond liking, with approaches that can make it more memorable and more rewarding for consumers. If you're at Pangborn Symposium this August, take the opportunity to meet with our sensory and innovation specialists and explore opportunities for better outcomes. 

We have 1 workshop, 2 oral presentations, 2 top poster presentations, and 5 posters in store. 

Some of the topics we'll cover:

Bottling a celebrity - the sensory science behind authentic celebrity brands and products 

Reaching beyond liking: A new paradigm for brand & product development 

Humanizing quantitative research with AI and AR

Bringing the product experience to life in marketing communication