Imagine Sensory Bot™ as the telescope that brings the product constellation into focus.

Consumers engage with products through rich, multi-sensory experiences - seeing, touching, smelling, tasting, and hearing. This creates a complex web of interactions across product touchpoints, blending objective features with emotional and functional meaning.

Until now, most research methods have focused on a few touchpoints, often in isolation, rarely revealing the true shape of the whole constellation.

Sensory Bot™ offers a perspective that other solutions can’t. One that captures the holistic, connected product experience, allowing you to zoom out to see the big picture or dive into the finer details, showing how each part links together.

Sensory Bot™ offers a way for consumers to share their product experience much closer to the moment of truth than ever before. Because of the nature of this type of engagement, which feels more natural and intuitive, it represents a far less intrusive approach to research.

• Capture in-the-moment product experiences, with depth and granularity, in real-world usage moments: Understand how sensorial cues at each touchpoint convey specific emotional and functional benefits, in a way that is meaningful to consumers.

• Nuanced reformulation guidance: Access more nuanced optimization guidance and elevated diagnostics than generic chatbots, grounded in a sensory product understanding. Actionable recommendations to innovate and optimize towards product superiority, towards a product experience that delivers a higher level of reward.

• Craft resonant brand messaging: Tap into consumers’ authentic descriptions of product experiences, expressed in their own words, to craft compelling and effective brand messaging using consumer language.

• Scale flexibility in product research: With options to deploy Sensory Bot™ on its own or in combination with other methods, it’s a flexible and accessible tool to amplify product insights.

Sensory Bot™ is versatile but most effective for end stage challenges of the innovation process, specifically:

• Superiority/Differentiation Challenges: equipping R&D and Marketing with the insights to help products cut through the noise. Unlocking what makes products emotionally magnetic and sensorially unforgettable, with a blueprint to reinforce a resilient identity that wins.

• Reformulation Challenges: helping to reduce the guesswork from reformulation. Identifying a product’s sensory DNA, guiding on what not to touch, revealing potential ripple effects and flagging risks early so you can pivot fast to offset them.

Sensory Bot™ addresses various product experience-related questions, such as:

• Which elements of my product experience support our core value proposition, allowing for more efficient use of budget and resources?

• How can I ensure the product experience is consistent across all touchpoints?

• Where does my product fall short of consumer expectations?

• How does my product experience stack up against our key competitor, and where should I focus optimization efforts?

• How can I pinpoint - with robust confidence - opportunities to improve my product experience and drive product superiority?

• What are my product’s sensorial cues delivering at each touchpoint, and how do they compare to consumer expectations?

• How does the sensory experience of my product convey emotional and functional benefits in a meaningful way to consumers?

• Teams across my business work in silos, leading to misalignment at different touchpoints (e.g., product, packaging, communications). Is there an easy way to bring these all together?