Need to understand the hair care experience of someone with coily hair specifically? How about the key drivers of appeal for long-distance runners who need shoes well-suited to the terrain?

This webinar introduces you to the cutting-edge research solution that fuses the precision of sensory science with the unique experience of your target consumer, delivering results that are tailored and actionable for your brand and product. 

You'll learn:

How to understand the product experience from the perspective of your unique target user

How to uncover the key drivers of appeal in your category and the characteristics of winning products.

Identify new opportunities for innovation in your product space and usage occasion.