Unboxing
Qualitative pack and product insight in less than 3 weeks
This new qualitative, video-led approach from MMR taps
into the 'unboxing' social media phenomenon to allow
consumers to provide feedback in a more natural manner.
Unboxing is already being used by our global CPG clients to explore and understand a range of objectives, from benchmarking to category appraisals.
What can Unboxing be used for?
- Benchmarking – determine how your product compares
- Moments of truth – analyze performance across the entire consumer journey
- Category appraisals – establish unmet needs within a category or occasion
- User experience – visualize how consumers open, use and store your pack and product
"Unboxing is a great tool for uncovering rich insight around what our consumers think of our product, how they use it and what could be improved further in a quick and agile manner. Seeing the consumers through the video showreel really brings the insights to life in an impactful way."
- Consumer Insights Manager Europe
Case Study
Want to see an example of how Unboxing has impacted our clients' innovation projects so far? Have a read of the case study below.
