Coming up at EuroSense 2024
September 8th - 11th
Workshop
Future-Proofing Product Innovation: Integrating AI and Sensory Science
Monday 9 September 2024, 07:30 - 08:30
Hall 6
Dr. Phiala Mehring
Sensory Experience Director
MMR Research
Dan Jenkins
Global Head
Product Hub
Alex Debromir
Product Manager
Product Hub
Oral Presentations
Default-to-liking bias - How it has misdirected consumer research and new product development for the past 80 years
Tuesday 10 September 2024, 15:00-16:30
Concert Hall
Dr. David Thomson
Founder and Chairman
MMR Research
Exploring the intersection of new technologies and sensory & consumer science
Wednesday 11 September 2024, 10:15-11:45
Hall 6
Alexandra Kuzmina
Innovation Associate Director
NOVA Tech Innovation | MMR Research
Posters
Rapid sensory lexicon generation using AI technology
Bridging the gap: Leveraging a trained sensory chatbot for enhanced product understanding
By Dr. Phiala Mehring - Sensory Experience Director, MMR Research
Building a global network of sensory panels: Evaluating the output of two sensory panels with minimal upfront alignment
By Damian Pruneau - Global Head of Sensory Client Managed Panel Services, MMR Research
Unveiling the emotional essence of iconic sensory profiles in savory snacks
By Caitlin McLean - Head of Sensory Qual (Americas), MMR Research
TCATA Optimisation: Utilising Visual Cues for Enhanced Data Collection
Understanding regional differences between global descriptive sensory panels
By Lotte Weeda - Sensory Panel Leader, MMR Research
Conversational AI and behavioral science: An experiment in future-oriented concept testing
By Alexandra Kuzmina - Innovation Associate Director, NOVA Tech Innovation at MMR Research