Stream on Demand
Making Impact: How to create better product experiences
Find out what happened when we talked to Unilever, WGSN and other guests about the opportunity for more impactful, more memorable products. Scroll down to view the content.
Scroll down to view the content
Are you Making Impact?
The launch show: full recording and slides
May 16th, 2:00-3:00pm BST / 9:00-10:00am ET
Your fight for attention starts here.
Life is a sensory experience and so is your product. Today, the most impactful innovations appeal to multiple senses in a cohesive way across pack, product, and brand. Making Impact delivers expert guidance on how to create better user experiences and encourage innovation adoption.
This show entails:
- Showcasing examples of ‘best in world’ product experiences
- Explaining how you can use sensory science to create more distinctive brand assets
- Exploring the shift in consumer expectations – and what’s to come
Presented by:
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
- Natalia Javkin - Account Manager, WGSN
- Jennifer Creevy - Head of food and drink, WGSN
- Geoff Mawtus - Design Manager, Unilever
- Claire Warner - Co-Founder, Æcorn (Diageo)
- Alice Barker - Sensory Qualitative Associate Director, MMR Research (UK)
- Adin Heller - Qualitative Senior Research Manager, MMR Research (USA)
Making Sense: The Power of Sound
May 16th, 3:00-3:30pm BST / 10:00-10:30am ET
Is your brand on mute?
Discover how you can unlock the power of sound in CPG innovation. From the crackle of Kelloggs’ Rice Crispies and perfected snap of a Lindt chocolate bar, to the distinctiveness of Dyson’s hair dryer and the iconic fizz of Coke. How does the sound of your product and pack influence the consumer experience? Could you be doing more?
Join us live for:
- Insight into how sound can boost product engagement
- A deep-dive into breakthrough examples, with expert tips
- How sound can enhance your brand communication
Presented by:
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
- Geoff Mawtus - Design Manager, Unilever Personal Care
- Chantal van Son - Senior Research Executive, MMR Research (The Netherlands)
- Christine Barnagaud - Global Sensory Qualitative Director, MMR Research
Making Sense: The Power of Appearance
June 6th, 2-2:30pm BST / 9-9:30am ET
Take your brand off greyscale.
Discover how you can unlock the power of visuals to make a bigger impression among your target audience - there’s much more to it than meets the eye.
You will discover:
- How appearance sets the tone of a product
- Which product/pack attributes stand out to consumers most
- How different elements of appearance work together
- Breakthrough examples of CPG products
Presented by:
- Alice Barker - Sensory Qualitative Associate Director, MMR Research
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
Guest Speaker:
- Charles Nouwen - Brewmaster and Innovator, ex-Ab InBev
Making Sense: The Power of Aroma
July 11th, 2-2:30pm BST / 9-9:30am ET
Wake up and smell the coffee!
Discover how you can unlock the power of the most emotive scent in CPG with MMR’s sensory experts.
You will learn:
- How smell can influence consumer behavior
- Key tips and inspiration from breakthrough examples
- How to evoke emotion through smell
Presented by:
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
- Ellie King - Sensory Director, MMR Research (USA)
Guest Speaker
- Tamara Leguia - Senior Client & Trend Consultant, WGSN
Making Sense: The Power of Taste
September 12th, 2-2:30pm BST / 9-9:30am ET
Can you taste success?
Discover how you can unlock the power of taste to encourage innovation adoption and launch a product that everyone talks about.
You will learn:
- With bolder flavors in the spotlight today, what’s hot tomorrow?
- Standout examples of elevated taste in CPG
- Which categories need the most work
Presented by:
- Amy Hayward - Sensory Qualitative Associate Director, MMR Research
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
Making Sense: The Power of Texture
October 17th, 2-2:30pm BST / 9-9:30am ET
Does your product touch consumers?
Humans are wired to touch. So how can we make product experiences more tactile? Discover how you can unlock the power of texture in your innovation with our team of sensory experts.
You will learn:
- How texture influences product and pack experience
- How to get texture to work for your brand online
- Expert tips explained through top examples
- What different textures communicate to consumers
Presented by:
- Margaux Ducatillon - Sensory Lead (Singapore), MMR Research
- Andrew Wardlaw - Chief Ideas Officer, MMR Research
Guest Speaker:
- Frank Rapacki - Director of Innovation and Sensory Design, Campbell's